The Toledo Walleye: Walleye Journal
Work with the Toledo Walleye to lead their yearly stadium program project, "The Walleye Journal", from planning to production. Larger multiple iterations per season eventually scaled down to a more compact and efficient yearly program for fans at the game.
Developed and delivered project & production schedule, including content, ad deliverables, and feature stories. Organized the content and placement, and then designed the program wih the client's needs and viewers in mind while also deveolping internal ads.
Thousands of hockey fans move through the turnstyles every season, and many of them came to expect a great program to supplement their experience at the arena by reading up on the newest Walleye, coaches, or anecdotes on historical players or past season successes.