The Toledo Mud Hens: Muddy Times
Worked with the Toledo Mud Hens to lead their yearly stadium program project, "The Muddy Times", from planning to production. Larger multiple iterations per season eventually scaled down to a more compact and efficient yearly program for fans at the game.
Developed and delivered project & production schedule, including content, ad deliverables, and feature stories. Organized the content and placement, and then designed the program with the client's needs and viewers in mind while also developing internal ads.
Thousands of baseball fans move through the turnstyles every season, and many of them came to expect a great program to supplement their experience at the ballpark by reading up on the newest Mud Hens, coaches, ballpark attractions or local personalities.