The Toledo Mud Hens: Muddy Times


Brief

Worked with the Toledo Mud Hens to lead their yearly stadium program project, "The Muddy Times", from planning to production. Larger multiple iterations per season eventually scaled down to a more compact and efficient yearly program for fans at the game.

Process

Developed and delivered project & production schedule, including content, ad deliverables, and feature stories. Organized the content and placement, and then designed the program with the client's needs and viewers in mind while also developing internal ads.

Result

Thousands of baseball fans move through the turnstyles every season, and many of them came to expect a great program to supplement their experience at the ballpark by reading up on the newest Mud Hens, coaches, ballpark attractions or local personalities.

  • Toledo Mud Hens - Muddy Times Covers
  • Toledo Mud Hens - Jamie Farr spread
  • Toledo Mud Hens - Muddy Times Hensville
  • Toledo Mud Hens - Muddy Times Hensville
  • Toledo Mud Hens - Muddy Times Hensville
  • Toledo Mud Hens - Muddy Times Metzgers Ad
  • Toledo Mud Hens - Mike Maroth spread
  • Toledo Mud Hens - Muddy Times Metzgers Ad
Share The Love