Logos & Branding

We’ve all heard the advice: invest in your logo. And while it may seem obvious to some why it’s important to invest in a well-designed logo, many entrepreneurs and small business owners don’t really understand why logos are so important.

Simply stated, a logo is a design, icon, or mark that identifies your company. Your brand is more than just your company’s name and logo, but a logo is an extremely important part of a company’s brand. It serves as the visual cornerstone of the brand, helps draw attention to your company, and differentiates you from your competitors. You begin with a logo, and then build your brand.