Lansing Trade Group
Local commodites merchant was focused on B2B sales to pet food companies for their specialty grain-free meals, granules, pellets and powders. Wanted a self-contained marketing piece to mail or present to targeted companies.
In order to "wow" their targets, each box – in this case the carrot box – needed to display their ingredient samples, as well as driving home the importance of the "freshly grown" aspect of their ingredients to pet food manufacturers.
A self-contained mailable presentation piece, including a promotional "stress carrot", was delivered, along with a product overview piece and letter for the recipient. You just can't help but open this box if you received it in the mail.